R Balki started his career with Mudra at the age of 23. His passion had always been filmed making; after college, he even applied to the Madras Film Institute to do a course in direction. However, he did not like the panel that interviewed him, so he walked out. After this, he got into the Masters in Computer Application (MCA) course in a college directly opposite the film institute. He has experience of over 25 years in communication.
Balki has been responsible for the creation of some iconic ad campaigns for Unilever, Idea Cellular, Tata Tea, ICICI Prudential, Axis Bank, Tanishq, Fastrack, Britannia, Havells, Micromax, Saint Gobain, Maruti, Hero Motocorp, Bajaj Auto and many other clients of Lowe Lintas.
Balki's ideas have included "Daag Achche Hain" for 'Surf Excel', "Jaago Re" ads for 'Tata Tea' and the "walk when you talk" Idea Cellular advertising campaign. He has written and directed Cheeni Kum (2007), which starred Amitabh Bachchan and Tabu. His second feature film was the critically acclaimed and commercially successful Paa, (produced by Sunil Manchanda released on 4 December 2009, starring Amitabh, his son Abhishek Bachchan, and Vidya Balan. Shamitabh is his third Bollywood venture starring Amitabh Bachchan, Kollywood actor Dhanush and Akshara Haasan, making her debut in the film. The film released on 6 February 2015. His recent directed movie "Ki and Ka" released on 1 April 2016 starring Kareena Kapoor and Arjun Kapoor.