The keynotes by Tony Hsieh focus on how effective customer service can create a clientele base of repeat customers. Tony Hsieh is an Internet entrepreneur who is the founder and CEO of Zappos.com, the online shopping service with free shipping and 365-day return policy.
Hiseh studied computer science at Harvard. Upon graduating in 1995, he worked for Oracle Company but left within six months to pursue something outside the corporate sector. He founded his own company called LinkExchange -- an advertising network -- in 1996, which he then sold to Microsoft two years later for $265 million.
Zappos.com emerged in 2000 as the result of an investment from Hsieh's other company called Venture Frogs. Hsieh was awarded the Ernst & Young Entrepreneur Of The Year Award in 2007. The keynotes by Tony Hsieh hone in on the importance of dedicated customer service policies that always put the customer first.
Zappos / Delivering Happiness / Downtown Las Vegas
Culture is to a company as community is to a city: it's about values, innovation, serendipity, participation, upward mobility, and attraction of smart startups and the creative class.
Tony is applying his very successful Zappos corporate culture model (recognized multiple times by FORTUNE as one of the top 100 best places to work) to help build the most community-focused large city in the world in the place you would least expect it: Downtown Las Vegas.
Research has shown that every time the size of a city doubles, productivity and innovation per resident increases by 15%, but when companies get bigger, productivity per employee generally goes down. With his new $350 million Downtown Project, Tony is creating a unique hybrid of corporation, community, and city to drive productivity and innovation both for Zappos as well as the city itself.
Delivering Happiness: A Path to Profits, Passion and Purpose
Tony Hsieh will discuss the different ingredients used by Zappos.com to build a long-lasting enduring brand, including the importance of customer service and company culture. Tony will talk about how focusing on delivering happiness to customers and employees has enabled the company to expand beyond selling shoes to clothing, bags, and other product categories.