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Anand Damani
Behavioral Scientist | Global Speaker
Who am I
Anand is a behavioural scientist. He uses science to change
consumer, employee and public behaviour ; Anand invents and innovates products
and solutions like Bleep that change public behaviour; His work has been
featured in TIME, BBC, Forbes, France 24, The Atlantic, CNBC and several other
media.
He reads thousands of behavioural science papers and books,
write a blog www.behaviouraldesign.com about simple, low cost behavioural
design solutions that change behaviour, write about behavioural design in Mint
and ET; gives talks on consumer, employee, investor and public behaviour on
platforms like TEDxGateway and at corporate seminars; and help brands achieve
their goals by using communication design.
Before starting Briefcase in 2013, Aand worked for thirteen
years in advertising agencies like Lowe Lintas as a strategic planner for
clients like Unilever, P&G, Cadbury, Asian Paints, Samsonite amongst many
others and spent few years in sales and marketing at L'Oreal.
In consumer behavior change, he uses Behavioral Design to
increase sales conversions, improve new product adoption and design customer
experience for clients like Franklin Templeton and The Economist.
In organizational behavior change, he uses Behavioral Design
to change culture and habits, translate vision to action and improve
productivity for clients like Cyient.
In addition to consulting, he invents products
that change public behavior like reducing drivers honking in India or products that
change personal behavior like a water bottle that nudges you to stay hydrated.His
work has been featured in TIME, BBC, Forbes, Fast Company, CNBC, The Atlantic,
The Economic Times and other media.?
Who am I
Anand is a behavioural scientist. He uses science to change
consumer, employee and public behaviour ; Anand invents and innovates products
and solutions like Bleep that change public behaviour; His work has been
featured in TIME, BBC, Forbes, France 24, The Atlantic, CNBC and several other
media.
He reads thousands of behavioural science papers and books,
write a blog www.behaviouraldesign.com about simple, low cost behavioural
design solutions that change behaviour, write about behavioural design in Mint
and ET; gives talks on consumer, employee, investor and public behaviour on
platforms like TEDxGateway and at corporate seminars; and help brands achieve
their goals by using communication design.
Before starting Briefcase in 2013, Aand worked for thirteen
years in advertising agencies like Lowe Lintas as a strategic planner for
clients like Unilever, P&G, Cadbury, Asian Paints, Samsonite amongst many
others and spent few years in sales and marketing at L'Oreal.
In consumer behavior change, he uses Behavioral Design to
increase sales conversions, improve new product adoption and design customer
experience for clients like Franklin Templeton and The Economist.
In organizational behavior change, he uses Behavioral Design
to change culture and habits, translate vision to action and improve
productivity for clients like Cyient.
In addition to consulting, he invents products
that change public behavior like reducing drivers honking in India or products that
change personal behavior like a water bottle that nudges you to stay hydrated.His
work has been featured in TIME, BBC, Forbes, Fast Company, CNBC, The Atlantic,
The Economic Times and other media.?
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Travels From
Mumbai