Prahlad Kakar started his career in advertising in 1973 in ASP Delhi. He then moved on to gain experience in feature films with his mentor and leading filmmaker Shyam Benegal. After assisting him on renowned features like “Ankur”, “Nishant”, “Manthan” and “Bhumika” between 1974 to 1977, he moved on to become an independent film director in the field of Advertising again. He is the Founder and Director of Genesis Film Production Pvt. Ltd., one of the leading production houses in India. Prahlad virtually invented a genre of television advertising in the years that followed.
Prahlad has ruled the advertising world with his brand of irreverent humor, memorable brand building campaigns and has created award winning commercials for the most reputed Corporates and agencies in India and the Asia Pacific region. “To tell a story in 30 secs in the most engaging way possible” remains Prahlad’s raison d’être for his continued passion for ad filmmaking, even 38 years later. Known as the “Ad guru” he has been instrumental in changing the face of advertising in our country bringing in the appropriate “regional Indianness” and values into an urban context through his films, creative workshops, articles and interviews. He has helped create memorable campaigns for brands like Pepsi “Yehi heh right choice baby! Aha” Gold spot “The zing thing”, Maggie “2 minutes?” Britannia “ting ting ti ting”, Limca “Zor ka Jhatka” and Maggi Sauces “It’s different!”.
Prahlad has won several awards for technical excellence, Innovation and creativity in advertising over the years. Genesis won both Gold and Silver awards including “Campaign of the Year” for the Pepsi commercials at AAAI. His Public service films for Ceat, won awards in the New York Festival of Advertising. Commercials directed by Prahlad have also been nominated for Lions at Cannes.
Within 20 years of his career Prahlad Kakar earned himself a Lifetime Achievement Award by the IAAFA in the year 1999 and has got Genesis the top Production House for 2 years in a row for years 2003 and 2004 by Brand Equity. Prahlad’s aesthetics and sensibilities have found shape and form in the hundreds of films done over a career that spans over 38 yrs. His impeccable story-telling, centered around the product, has always been the key to his success.
Prahlad Kakar is the co- founder of Reefwatch Marine Conservation, which aims at creating marine-life awareness for students and adults across the sub-continent. Education, research, community outreach programs for the fragile eco systems.
His passion for cooking led him to run restaurants and a tea lounge with his own brand of gourmet cooking. A staunch believer in living large, Prahlad Kakar has given shape to his myriad interests and effectively and converted many into profitable ventures. His passion for food and people has proved instrumental in his association with a variety of restaurants, enabling him to introduce diverse tastes and styles of dining to the city of Mumbai.
Today the innovative corporate, Ad guru, Branding Strategist, Chief mentor, and Board member of many companies is involved in providing innovative 360-degree solutions consulting with Companies and brand building various products and services. Creative workshops, Motivational and Leadership interactive sessions for students, middle management and top management executives in providing marketing solutions and focusing on the Company’s growth story. Including, SMEs, government agencies and individuals to deal with current issues and future challenges.