Lakshmanan aka Lux Narayan is an entrepreneur with a previous life in the entertainment and advertising industries. He is currently CEO & co-founder at Unmetric, a brand-focused social media intelligence platform used by Fortune 1000 brands and agencies across over 25 countries. Unmetric's team of 70 people are distributed across its operations in Chennai and New York City - where Lux is based.
Prior to founding Unmetric, Lux was part of the founding team at Vembu Technologies, an online data backup company. He was also a founding member and the chief volunteer at ShareMyCake, a non-profit started by his wife and focused on encouraging children to use their birthdays to channel monetary support towards a cause of their choosing.
Outside of work, he is a perpetual learner of various things - from origami and Arduino to standup and improv comedy. He enjoys reading obituaries and other non-fiction and watching documentaries with bad ratings. Lux makes time every year for trekking in the Himalayas or scuba diving in tropical waters, and once he learns to fly, he hopes to spend more time off the land than on it.