Jamie Mustard

The Art and Science of How To Stand Out

Who am I

We recognize the obvious: Each of us is bombarded with information, coming at us from all directions, in all forms. We suffer from both an addiction to and fatigue from our daily “information tsunamis”, as our biological instinct is to instantly reject the overload.

And here is the problem: If you can’t get heard, then nobody cares and the message dies. This has huge implications for companies and organizations.  Jamie Mustard is an expert on getting thru, and making it stick.

He is the world’s leading authority on perception in the physical world.  Steeped in the worlds of technology, product engagement, and the creative arts, Jamie consults with leading companies, CEOs, creative artists, etc., getting their messages, products, brands and ideas to STAND OUT to their desired audiences.

This is the science and art of obviousness.  A graduate of the London School of Economics, Jamie’s work is an explanation of the ‘economics of attention’ based on the primal laws and neuro-scientific research on human perception called Blocks™, which explain why anything STANDS OUT and endures in the mind (or fails to).  In his upcoming book, The Iconist: The Art and Science of How to Stand Out, he uses case studies in pop culture and comprehensive research to explore how Blocks™ solve one of our most crucial problems: Being made invisible.

He helps build focused and immediately effective business practices to help you get heard. Stop wasting so much money, time and valuable resources fighting for meaningful attention in an oversaturated world.

He has spoken, educated and inspired others with his work ubiquitously including, Cisco, Intel, Symantec, Adidas, Pacific Northwest College of Art and TEDx . Jamie’s Iconist work has spanned some of the world’s leading companies, technologies, artists, designers, creatives, non-profits and the globe.  In his vibrant mulit-media speech presentations, he gives audiences the power of capturing attention to those who are feeling stifled by an over-messaged culture. When we can get attention at will, we can motivate and inspire others, adapt faster, get buy-in, improve organizational culture, generate demand, increase productivity and ultimately be more fulfilled as organizations and individuals.

In other words, we can make important things to happen!


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