We recognize the obvious: Each of us is
bombarded with information, coming at us from all directions, in all forms. We
suffer from both an addiction to and fatigue from our daily “information
tsunamis”, as our biological instinct is to instantly reject the overload.
And here is the problem: If you can’t get
heard, then nobody cares and the message dies. This has huge implications for
companies and organizations. Jamie Mustard is an expert on getting thru,
and making it stick.
He is the world’s leading authority
on perception in the physical world. Steeped in the worlds of
technology, product engagement, and the creative arts, Jamie consults with
leading companies, CEOs, creative artists, etc., getting their messages,
products, brands and ideas to STAND OUT to their desired audiences.
This is the science and art of
obviousness. A graduate of the London School of Economics, Jamie’s work
is an explanation of the ‘economics of attention’ based on the primal laws and
neuro-scientific research on human perception called Blocks™, which
explain why anything STANDS OUT and endures in the mind (or fails
to). In his upcoming book, The Iconist: The Art and Science of How
to Stand Out, he uses case studies in pop culture and comprehensive research to
explore how Blocks™ solve one of our most crucial problems: Being made
He helps build focused and immediately
effective business practices to help you get heard. Stop wasting so much money,
time and valuable resources fighting for meaningful attention in an
He has spoken, educated and inspired others
with his work ubiquitously including, Cisco, Intel, Symantec, Adidas, Pacific
Northwest College of Art and TEDx . Jamie’s Iconist work has spanned some of
the world’s leading companies, technologies, artists, designers, creatives,
non-profits and the globe. In his vibrant mulit-media speech
presentations, he gives audiences the power of capturing attention to those who
are feeling stifled by an over-messaged culture. When we can get attention at
will, we can motivate and inspire others, adapt faster, get buy-in, improve
organizational culture, generate demand, increase productivity and ultimately be
more fulfilled as organizations and individuals.
In other words, we can make important
things to happen!