After making his name as a pop star, Bob Geldof was so moved by a BBC news report on the famine in Ethiopia that it changed his life overnight. As a direct response he organized Band Aid – soon followed by Live Aid.

Twenty years later, Bob used his contacts and in?uence again to orchestrate Live 8, coinciding with the G8 summit in Gleneagles. His perseverance has spawned hundreds of practical projects and ensured Africa’s plight does not slip off the international agenda.

Alongside campaigning, for which he has been knighted and named European Hero of the Year by Time Magazine, Bob runs a burgeoning media empire. He is strongly pro-enterprise, as much at home with business leaders and balance sheets as he is in the company of Prime Ministers and Presidents.

In presentations Bob shows how to lead from the front. He argues that we are de?ned by what we do, not by what we say: everyone in every organization genuinely can make a difference. He also explain why it is in the business interest to nurture and support Africa - not least as an increasingly important source of oil.