Ashok is an award-winning global and Digital, Brand and Social Media Marketing leader with over 24 years of diverse marketing, brand building and business experience. Ashok has largely established his giant client base and emerging brands through his talent. His experience is a unique blend of client-side roles, agency leadership positions, and multi-faceted advisory experience.
In his current role as an independent Digital Business Advisor, Ashok collaborates with businesses and guide them in Digital Space, Technology and Social Media more efficiently to deliver business, targeting customer and creating brand impact. His engagements have spanned leading brands across industries: Pharma, healthcare, fintech, shipping, hospitality, publishing and communications, edutech, media and television, retail, IT, fashion, social enterprise as well as several start-up businesses.
He has passionately leveraged Digital to grow brands since 2000 and has the unique distinction of managing worldwide Digital Marketing for two Indian-born global brands – Taj Hotels for 10 years starting in 2000, and Infosys for 3 years from 2012.
Ashok has also led Digital across India and South Asia for leading media and advertising agencies, Mindshare and Havas Worldwide (Euro RSCG at the time) during which time, he crafted Digital strategy and campaigns for an array of brands that included Unilever, IBM, Lenovo, Nike, Pepsi, Ford, Amex and the Aditya Birla Group.
Over the years, Ashok has brought a combination of deep consumer and brand insights, digital and marketing technology expertise and inspirational flair together to work for the brands he has been associated with.
He is a sought-after speaker at leading industry events and a popular commentator and writer of opinion pieces on digital, marketing and brands for leading publications. He is active on Twitter at @ashoklalla and has a robust following of those interested in his views on digital, brands, leadership and fitness.