Branding Guru, Consultant, Bestselling Author, Speaker, Media Personality
Who Am I
Laura Ries is a leading brand strategist, bestselling author, sought-after-speaker and television personality.
Laura is President of Ries & Ries based in Atlanta, Georgia. She has been working for 18 years with her father and partner Al Ries, the legendary Positioning-pioneer. Together they consult with companies around the world on brand.
They have traveled to over 60 countries from Chile to China and India to Indonesia teaching the fundamental principles of branding.
Laura and Al have written five books together: The 22 Immutable Laws of Branding (1998), The 11 Immutable Laws of Internet Branding (2000), The Fall of Advertising & the Rise of PR (2002), The Origin of Brands (2004), and War in the Boardroom (2009). Visual Hammer (2012) is her first book on her own.
Laura is a frequent branding analyst on major news programs from the O’Reilly Factor to Squawk Box. She regularly appears on Fox News, Fox Business, CNBC, CNN, HLN. In addition, Laura writes her own popular blog RiesPieces.com.
In 2008, the Atlanta Business Chronicle named Laura a top 40 under 40. In 2009, Advertising Age asked its readers “What’s the best book you’ve ever read on marketing?” The 22 Immutable Laws of Branding as the third most important marketing book of all time was voted number three. (The number one book was Positioning written by her father.) In 2002, Business 2.0 magazine named Laura a “management guru” and issued trading cards with her picture and statistics on them.
Ries & Ries focuses on “keynote” speeches for corporate meetings and conventions. Each presentation is custom tailored for the specific audience as well as for the needs and desires of the sponsor. Using about 250 slides for a 60-minute speech, the presentations are also visually exciting and entertaining.
Often times, companies bring us in to speak when launching a new product or a new branding program consistent with one of our “laws of branding.” Using a large number of case histories, our keynote presentations provide conceptual support for the launch of the client’s new program both internally for employees and externally for the media and investors.
In addition to keynote presentations, they also do all-day seminars in countries around the world. From Chile to China and from India to Indonesia, at last count we have given speeches in 62 different countries.
Our all-day seminars usually involve four sessions of 90 minutes each.
1. Endless opportunities for building new brands.
2. Strengthening existing brands.
3. New techniques in launching and maintaining brands.
4. Traps to avoid in the brand-building process.
Typically the all-day presentations involve about 1,250 slides and numerous case histories to reflect the country’s major interests.
Every speech is customized for your audience using concepts & principles from their 12 books.
When Speaking Minds was founded in 2007 in New Zealand, little did we envisage that this would grow into an international brand with offices in India and London in less than a decade. We set up the business to share what we had learnt, from the privileges we have had in our jobs – of access to knowledge.
Bringing India to the rest of the world was our driving force.
The dna of our business is genuinely about sharing knowledge with the
world, from thought leaders and experts who are notable achievers in
their field. Raga D'silva quit her highly successful corporate career in
New Zealand in 2007, to set up a dream business of connecting
knowledge, insights, motivation from exceptional talent with the
corporate world, globally.