Simon is CEO of marketing consultancy
syENGAGE, and co-author of the book “Social Media MBA” and Principal of
syENGAGE, Social Media Marketing Consultancy
International conference speaker,
workshop facilitator and instructor on the subject of social media (China,
Australia, New Zealand)
Former business journalist and
frequent media commentator
For over a decade Simon has helped
business owners and managers see things differently, uncovering new
possibilities for greater customer engagement. As a journalist, consultant and
speaker, Simon has connected the worlds of marketing, management, corporate culture
In his home country of New Zealand,
Simon is a frequent media commentator, regularly appearing in daily
metropolitan newspapers, and with appearances on nationwide current affairs TV
and radio shows. Further abroad, Simon is well networked in the social media
community throughout the world, including China.
syENGAGE helps challenger brands take
on the world through the power of "marketing with". Clients include
the world famous All Blacks Rugby Team, Massey University, font talent, and
Tourism Holdings Limited. World-class marketing strategy is backed up by expert
cross-cultural execution in digital and social media.
Simon is deeply involved in all
aspects of these business units, and has also represented syENGAGE as a guest
speaker and lecturer on several training sessions and workshops.
Some notable examples are below:
"A new digital recipe for
recruitment success" - presentation at the British Council East Asia
Education Agents Conference, Guangzhou, China, 26 March 2013
The British Council's first conference
to recognise, reward and support education agents around East Asia.
Simon was on a panel with Sam
Flemming, founder of China's leading social intelligence provider CIC. His
topic was "From Military to Marriage: the new language of 21st century
"Developing a Social Media
Strategy" 2-day workshop, Shanghai, China, 14-15 December 2010
Presenting to an audience made up of
multinational corporates and local Chinese companies.
"Social Media 101" course,
University of Auckland Short Courses, 2009-2011
The University of Auckland's Short
Courses Programme (now known as Executive Education) provides one- and two-day
courses for busy executives.
Our "Social Media 101"
course attracted the highest number of registrations in 2010.
The Invisible Revolution - why its not just social media that’s changing the world. Everything
Brand You 2.0
- personal branding is more important than ever before, even if you’re
a lifelong employee. What are the 4 vital areas you need to cover to maximise
opportunities and minimise risk
Culture as Infrastructure - How do 21st century organisations succeed? The same way ancient
movements succeed – by building a strong culture with
Dr Graeme Codrington
Expert on the new world of Work & Multigenerational Workplaces
When Speaking Minds was founded in 2007 in New Zealand, little did we envisage that this would grow into an international brand with offices in India and London in less than a decade. We set up the business to share what we had learnt, from the privileges we have had in our jobs – of access to knowledge.
Bringing India to the rest of the world was our driving force.
The dna of our business is genuinely about sharing knowledge with the
world, from thought leaders and experts who are notable achievers in
their field. Raga D'silva quit her highly successful corporate career in
New Zealand in 2007, to set up a dream business of connecting
knowledge, insights, motivation from exceptional talent with the
corporate world, globally.