In the late ‘80s, Steven Addis imagined a creative agency
that merged strategy and design, breaking down the walls between strategists,
copywriters and designers. That vision evolved into Addis Creson, a brand
strategy firm set on creating positive change by working with clients to market
meaningful products and to improve their social benefit. The firm is behind the
rapid rise of Kashi, the naming of Shutterfly and the launching of the
sustainably raised salmon brand, Verlasso.
A photographer, film buff and writer, Addis began documenting
the evolution of branding as the online world took shape. An avid traveler and
supporter of the arts, he also advises businesses and non-profits through board
work for the UC Berkeley Art Museum & Pacific Film
Archive and MapLight.
When Speaking Minds was founded in 2007 in New Zealand, little did we envisage that this would grow into an international brand with offices in India and London in less than a decade. We set up the business to share what we had learnt, from the privileges we have had in our jobs – of access to knowledge.
Bringing India to the rest of the world was our driving force.
The dna of our business is genuinely about sharing knowledge with the
world, from thought leaders and experts who are notable achievers in
their field. Raga D'silva quit her highly successful corporate career in
New Zealand in 2007, to set up a dream business of connecting
knowledge, insights, motivation from exceptional talent with the
corporate world, globally.