Ad Film director I Founder I Genesis Film Production
Who Am I
started his career in advertising in 1973 in ASP Delhi. He then moved on to
gain experience in feature films with his mentor and leading filmmaker Shyam
Benegal. After assisting him on renowned features like “Ankur”, “Nishant”,
“Manthan” and “Bhumika” between 1974 to 1977, he moved on to become an
independent film director in the field of Advertising again. He is the Founder
and Director of Genesis Film Production Pvt. Ltd., one of the leading production
houses in India. Prahlad virtually invented a genre of television advertising
in the years that followed.
Prahlad has ruled the advertising world with his brand
of irreverent humor, memorable brand building campaigns and has created award winning
commercials for the most reputed Corporates and agencies in India and the Asia
Pacific region. “To tell a story in 30 secs in the most engaging way possible”
remains Prahlad’s raison d’être for his continued passion for ad filmmaking,
even 38 years later. Known as the “Ad guru” he has been instrumental in
changing the face of advertising in our country bringing in the appropriate
“regional Indianness” and values into an urban context through his films,
creative workshops, articles and interviews. He has helped create memorable campaigns
for brands like Pepsi “Yehi heh right choice baby! Aha” Gold spot “The zing
thing”, Maggie “2 minutes?” Britannia “ting ting ti ting”, Limca “Zor ka
Jhatka” and Maggi Sauces “It’s different!”.
Prahlad has won
several awards for technical excellence, Innovation and creativity in advertising
over the years. Genesis won both Gold and Silver awards including “Campaign of
the Year” for the Pepsi commercials at AAAI. His Public service films for Ceat,
won awards in the New York Festival of Advertising. Commercials directed by
Prahlad have also been nominated for Lions at Cannes.
Within 20 years
of his career Prahlad Kakar earned himself a Lifetime Achievement Award by the
IAAFA in the year 1999 and has got Genesis the top Production House for 2 years
in a row for years 2003 and 2004 by Brand Equity. Prahlad’s aesthetics and
sensibilities have found shape and form in the hundreds of films done over a
career that spans over 38 yrs. His impeccable story-telling, centered around
the product, has always been the key to his success.
Prahlad Kakar is
the co- founder of Reefwatch Marine Conservation, which aims at creating
marine-life awareness for students and adults across the sub-continent. Education,
research, community outreach programs for the fragile eco systems.
His passion for
cooking led him to run restaurants and a tea lounge with his own brand of
gourmet cooking. A staunch believer in living large, Prahlad Kakar has given
shape to his myriad interests and effectively and converted many into
profitable ventures. His passion for
food and people has proved instrumental in his association with a variety of
restaurants, enabling him to introduce diverse tastes and styles of dining to
the city of Mumbai.
innovative corporate, Ad guru, Branding Strategist, Chief mentor, and Board
member of many companies is involved in providing innovative 360-degree
solutions consulting with Companies and brand building various products and
services. Creative workshops, Motivational and Leadership interactive sessions
for students, middle management and top management executives in providing
marketing solutions and focusing on the Company’s growth story. Including, SMEs,
government agencies and individuals to deal with current issues and future challenges.
When Speaking Minds was founded in 2007 in New Zealand, little did we envisage that this would grow into an international brand with offices in India and London in less than a decade. We set up the business to share what we had learnt, from the privileges we have had in our jobs – of access to knowledge.
Bringing India to the rest of the world was our driving force.
The dna of our business is genuinely about sharing knowledge with the
world, from thought leaders and experts who are notable achievers in
their field. Raga D'silva quit her highly successful corporate career in
New Zealand in 2007, to set up a dream business of connecting
knowledge, insights, motivation from exceptional talent with the
corporate world, globally.