Event Details


Helping Challenger Brands take on the World

About The Event/Workshop

Everyone has social media, but not everyone knows how to use it well. This workshop (available in half-day, full-day and two-day format) will give you the powerful tools to...


Win new customers

Keep existing customers engaged

Make your brand stand out in a sea of sameness

Create engaging and relevant content online

Draw people into your sales process without switching them off

Drive a global social media strategy





Simon Young is co-author of The Social Media MBA, and cofounder of marketing agency syENGAGE. Originally a journalist, and now a speaker, teacher, trainer, and consultant, Simon loves to probe, explore and discover the future - and share that with others. Simon has lectured, conducted workshops, written and appeared on television throughout the Asia Pacific region over the past ten years.


Key Learnings


How to create a detailed and effective audience persona

How to set relevant KPIs

How to develop an exciting, effective content calendar

How to align your organisation for social media success

How to use social media effectively around the world





Half Day

A lightning overview of the course content. Audience interactivity is guaranteed through our fast-paced and interactive format.


09:00: Overview: The state of social media in 2015

09:30: What is Content Marketing?

10:00: Persona development

11:00: Content calendar development

12:00: Organisational alignment

13:00: finish


Full Day

The full-day format involves a lot more audience participation and interactivity, with each module having a practical exercise attached. 


Each attendee is personally pre-surveyed, enabling us to tailor the session to the specific needs, interests and experiences of your team.


Day One

1.     Overview: The state of social media in 2015

2.     What is Content Marketing?

3.     Persona development


Lunch break


4.     Content calendar development

5.     Organisational alignment

6.     Global social media


Two-day Globally Focused Workshop

The two-day globally focused workshop is for brands who want to take on the world using social media as one of their primary tools.


Each delegate is personally pre-surveyed to tailor the course to the group's experience and interests. Each session will include an activity to enable attendees to process the information and make it their own. 


Day One

1.     Overview: The state of social media in 2015

2.     What is Content Marketing?

3.     Persona development


Includes detailed case studies and activities


Day Two

4.     Content calendar development

5.     Organisational alignment

6.     Global social media - a full afternoon session on taking your brand across cultures


Size of Audience

This highly interactive workshop works well with a group of fewer than 20 people. 

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Key Highlights

Ideal for ….

  • Marketing Directors / CMO
  • PR and Communications Managers
  • Crisis Response managers
  • Digital Marketing Managers
  • Content Managers
  • Social Media Managers
  • Community Managers
  • Customer Experience Manager
  • Companies with a "born global" focus and attitude

Event Partners

  •   Speaking Minds Offices:
         - Mumbai
         - Delhi
         - West Bengal
         New Zealand.
  •   +44 780 377 7601
  •   +91 844 773 7184
  • info@speakingminds.com

About Speaking Minds

When Speaking Minds was founded in 2007 in New Zealand, little did we envisage that this would grow into an international brand with offices in India and London in less than a decade. We set up the business to share what we had learnt, from the privileges we have had in our jobs – of access to knowledge. Bringing India to the rest of the world was our driving force.

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Our History

The dna of our business is genuinely about sharing knowledge with the world, from thought leaders and experts who are notable achievers in their field. Raga D'silva quit her highly successful corporate career in New Zealand in 2007, to set up a dream business of connecting knowledge, insights, motivation from exceptional talent with the corporate world, globally.

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